The word

My word for this part of the project was arrogance.. The first thing that came to my head was tall buildings with lots of glass and lights that towered above everything else in the city. after a lot of searching for a suitable spot for this photo i finally found this place on featherston street. I then played round in photoshop to make the lights in the buildings say my word.

The poster

I got my idea for my poster whilst walking through town and seeing a homeless man sitting on the footpath... I watched for a few minutes as people in suits and general members of the public seemed to turn thier noses up at the man as if he was some sort of disgusting human being, which for all i no he might have been. So from that I sparked my idea of showing arrogant business man ignoring a homeless person as if they are far more superior because of the amount of money they make and the cars they drive.. My text is quite simple after going through a few different things to have as my text i decided on a very simple      Stop... think. meaning stop and think about it, your suit doesnt make you a more superior person

The letter